If I were to ask you what were the most memorable new products that were launched in 2013 what would you say?
I bet you'll be way off base.
I was.Read More
Remember when Super Bowl commercials were actually funny (and were less expensive to produce)? Do you remember Terry Tate, the office linebacker?
The Tate character was perfect for the Super Bowl and perfect for Reebok at the time. I wish they'd bring it back.
What advertising characters did/do you like?Read More
It's Monday and those of us who love sports are doing out Monday Morning Quarterback thing. Those of us who are marketers, and arguably those who aren't, are talking about the #Brandbowl.
Whether you liked some, all or none of the multi-million dollar spots, one thing loads of us liked was using social media to talk about them and share our opinions.Read More
The Tim Cahill campaign corruption case is an interesting thing to follow. You can point the fingers in a lot of directions, but I personally point the finger to Hill Holiday, the advertising agency.
As counselors, it's our job to provide our clients with smart, creative and business-moving ideas. However, it's not our job to do unethical things just to help our bottom line.
In my opinion, that's what happened here.
…while watching TV and couldn't help that instead of finding bones, they should be looking at TV advertising.
It's old school and not effective. Go to the web and social properties.
The personal and business ramblings of Don Martelli, family guy, Digital PR at @SchneiderPR, Bostonian, sports junkie, craft beer fanatic and stogie fan.