First impressions are everything and recently, there's been some chatter on the web about your writing and social media content being the stuff that creates a first impression. When it comes to leaders, this absolutely applies. Leaders need to be able to write in a manner that exudes leadership.
Keep it short and sweet. That's the name of the game, the content game, that is.
Welcome back to the grind.
I'm quite the cynical guy. I'm not one to make bold predictions either. Combine those two attributes together and you get my annual 2014 social media no bullish*t predictions. Brace yourself. Your mind will be blown. Well, maybe not blow, but you'll probably nod quite a bit and chuckle.
It snowed a ton in the Northeast over the past 24 hours. The kids and wife wanted to build Olaf. Well, the wife did. It's a decent version, though I preferred the Bruschi version she did a few years back.
I have much to be thankful for after a pretty decent year. While 2012 would be described as devasting, 2013 would be described as healing. In 2014, I'm looking to do a number of things. No big promises here. No big resolutions. Just some simple thinking about how to make my life even more enjoyable than it is right now.
The basics of brand journalism all companies should adhere to if they want to get their message heard and drive business...
Forget all that thankful stuff...this is what it's all about:
Been quiet here lately. Time is the roadblock. You know, life and all that. Gong to try and get back to some shorter posts to keep things moving here.
Here's what I've been up to lately:
- World Series win
- more work
- Bruins opener
- speaking gigs
- family fun
- closing or a pretty successful year
How about you?
I'm in an interesting point in my career. I'm nearly in my 40s and I'm the old guy in the room. It's a strange to think that you're the guy with the grey hair that clients trust. They hand on every word. They want your time. They want your counsel. They simply trust you.
That's a fantastic, yet a terrifying thing. Here's why.