Chicken and beer. September collapse. The firing of Terry Francona. The hiring and eventul firing of Bobby Valentine.
Since the 2007 World Series Championship season, the Red Sox have been in shambles. The team is more of a side attraction to what is Fenway Park, the amusement park that the owners are selling more than the product on the team.
Fans are fed up as season ticket sales are down. The team is on the bottom wrung of fandom in Boston.
Queue the public relations onslaught.