Content Marketing for Dummies

Content marketing is all the rage these days. It's the reason why you see a lot "five reasons to", "35 resources you might have missed" type of posts. I don't like them. However, I'm fond of simple writing and sharing of ideas that's digestible for those of you that read my blog. So I figured I'd put together a quick content marketing for dummies post that may or may not be useful. 

Me in the Boston Herald Moving to Schneider Associates

Always weird to see your name and mug in print. Here's the announcement of me in the Boston Herald moving to Schneider Associates as Director of Digital Integration and Social Business.

Writing a New Chapter in My Career

Today I start a new gig at Schneider Associates (SA), a full-service public relations and integrated marketing communications agency specializing in Launch Public Relations®, a proprietary method of launching new products and revitalizing icon products to build and sustain awareness, excitement, and sales. 

My official title is Director of Digital Integration and Social Business. In English, that means I'm the guy who will add some digital goodness to our clients public relations and marketing campaigns.