The #BostonShake: Having Fun at Work

No, this is not a post about the Harlem Shake. It's a post about how much fun I get to have at work. ​

We are a creative bunch. We pay attention to online trends. Lately, the Harlem Shake has been one of those trends we've been following.​

We've been yapping about potentially doing one of our own Harlem Shakes. After a quick brainstorm -- and I mean like :30 seconds quick -- we decided to mash up the Harlem Shake with a flashmob. ​

​I introduce you to the #BostonSHAKE:

#SABlizzard -- The Blizzard of 2013 from the Schneider Associates Perspective

Before the Blizzard of 2013 started, I asked the folks at the office to share their experience through social networks; using photos, videos, Tweets, etc. to show everyone how they are faring with this crazy storm. 

Well, being the social media geek that I am, I threw together this Storify as a way to bring our stories together.

Word of Mouth and the Internet

Think word of mouth doesn't impact search? Think again. According to this video from Google, 146 million brand conversations per day are augmented via search online.

Word-of-Mouth is fueled by people -- people talking to each other face to face; people talking to brands online; people talking to people via social networking sites like Twitter and Facebook.

If you want your social media programs to be caught up in those conversations, think about people and how you can get them talking.

Thanks to @dbinkowski for the heads-up via FB.

So You Don't Have an iPhone; Who F-ing Cares?

I'm an Apple fan boy. I'll admit to that. I have all the Apple toys and will always buy the latest and greatest when feasible. However, the latest round of commercials for the iPhone are a little bit much in my opinion.

The premise behind the spots are basically that if you don't have an iPhone, you suck. The latest one is talks about if you don't have an iPhone, you don't have the retina display so all your photos and videos suck. And oh, you don't have Facetime so you suck.

It's a bold campaign and while I agree that the iPhone is the most powerful mobile device on the market in terms of stability, scope of apps, battery power, etc. the campaign is a little bit not-Apple, if you know what I mean. And that's coming from a fanboy.

Facebook Status Update Helps Nab Robbers

There are a zillion articles online about the value of Facebook for businesses of all sizes. It can help big Fortune 500 companies address customer service issues as well as help small, local business build a brand to drive sales.

Add a new twist to the value of Facebook — home security.

Nitesh Bhakta, a college student, was at home when he spotted hooded burglars in his living room. He grabbed his laptop and went to his attic as the burglars tied up his grandmother and sister, trashing the house shortly thereafter.

Bhakta immediately went on to Facebook and updated his status with “HELLLLLLLLP!” His best friend saw the message, called 911, and the police showed up within minutes.

Article first published as Facebook Status Update Helps Nab Robbers on Technorati.

Social Media in the Enterprise Has to Move Toward Outcomes

Social media continues to be a main topic of conversation in business these days. However, it might not be widely adopted as many would think, due to a number of issues. And while a quick Google search will drudge up a slew of media content about the space, a good chunk of it relates to consumer facing tools or campaigns. The most recent, of course, was the Old Spice campaign.

While that campaign caught a lot of buzz, there were mixed reviews as to whether or not that program actually generated revenue for the company or, for that matter, what outcomes were reached.

In fact, the word outcome is one that is seemingly missing from the social media conversation, especially as it relates to collaboration in the enterprise.

Yes, you read that right — social media in the enterprise.

Over at IBM's Center for Social Software, the conversation got an adrenaline shot as a number of execs spoke about cutting-edge collaboration software solutions that will inject the enterprise with real-time tools that can drive outcomes.

Here's Alistair Rennie, General Manager, IBM Collaboration Solutions talking about that very subject:

What do you think about social software in the enterprise?

Article first published as Social Media in the Enterprise: Moving the Conversation to Outcomes on Technorati.

There's No Stoppin' Us [video]

There are some songs that bookmark your life. Growing up in the 80s, we were blessed (or cursed) with all types of music -- some of it good, some of it bad.

I'm not sure where this song fits into the mix, but I have it stuck in my head so I figured that I'd share it with you.


Well, there's no stoppin' us....NO STOPPIN' one does it bettah!!!

Getting Old Sucks

oldman.jpgMy back has been killing me for the past couple of days and I have no clue as to what happened. I'm 36, steaming towards a 37th BDay in December and I'm starting to feel like I'm on the back nine. I've tried to cut out crappy foods, eat smaller portions, etc. Do all the stuff I need to do to maintain my health (and yes, that includes some exercising, which really means regular walks at lunch during the week, taking the stairs instead of the escalator, etc.).

So I complained about the back thing and my age on Facebook this morning and of course, it hit a nerve with some of my peeps that are in the same boat as I am. My buddy David Binkowski shared this video with me and it totally resonated: