I've been writing a lot lately about the business I'm in -- the communications business. It's PR, marketing, social, advertising, creative, web, mobile, etc. It's everything in one. And over the course of the past month, I have been talking to various agencies and brands about what this means and how a guy with my background and experience fits into this new role -- VP of Integrated Communications (or director, manager, etc.).
Basically, I'd had my big paws in the cookie jar of each segment of this business. This is due largely in part to the fact that I feel that one component can't sail smoothly without the others. Together, they're an old clock, specifically, all the gears that run inside as well as the perception of time on the outside -- the numbers, arms, etc.
With that in mind, I started working on a MindNode that outlined what this clock might look like. As I said, it's a work in progress, but would love to get the feedback of my peers as well as those in the business.
My point: take a look at your job title. That role might not exist in the next five years. It might not even exist in a year. Who knows.
One thing I do know is that this collision of PR, marketing, social, mobile, advertising, etc. is at some point going to meld into one role for brands and will have a major impact on agencies of all shapes and sizes.
Here's the image:
You can download a PDF here.
Note: please excuse the "messiness" of the graphic. I did this fairly quickly as it's a work in progress.