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Remember Terry Tate and When Super Bowl Commercials Were Actually Funny?

Remember Terry Tate and When Super Bowl Commercials Were Actually Funny?

Remember when Super Bowl commercials were actually funny (and were less expensive to produce)? Do you remember Terry Tate, the office linebacker? 

The Tate character was perfect for the Super Bowl and perfect for Reebok at the time. I wish they'd bring it back.

What advertising characters did/do you like?

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Tim Cahill Campaign Corruption Trial: Blame the Agency

The Tim Cahill campaign corruption case is an interesting thing to follow. You can point the fingers in a lot of directions, but I personally point the finger to Hill Holiday, the advertising agency.

As counselors, it's our job to provide our clients with smart, creative and business-moving ideas. However, it's not our job to do unethical things just to help our bottom line.

In my opinion, that's what happened here.

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The Integrated Communicator

I've been writing a lot lately about the business I'm in -- the communications business. It's PR, marketing, social, advertising, creative, web, mobile, etc. It's everything in one. And over the course of the past month, I have been talking to various agencies and brands about what this means and how a guy with my background and experience fits into this new role -- VP of Integrated Communications (or director, manager, etc.).

Basically, I'd had my big paws in the cookie jar of each segment of this business. This is due largely in part to the fact that I feel that one component can't sail smoothly without the others. Together, they're an old clock, specifically, all the gears that run inside as well as the perception of time on the outside -- the numbers, arms, etc.

With that in mind, I started working on a MindNode that outlined what this clock might look like. As I said, it's a work in progress, but would love to get the feedback of my peers as well as those in the business.

My point: take a look at your job title. That role might not exist in the next five years. It might not even exist in a year. Who knows.

One thing I do know is that this collision of PR, marketing, social, mobile, advertising, etc. is at some point going to meld into one role for brands and will have a major impact on agencies of all shapes and sizes.

Here's the image:

You can download a PDF here.

Note: please excuse the "messiness" of the graphic. I did this fairly quickly as it's a work in progress.

So You Don't Have an iPhone; Who F-ing Cares?

I'm an Apple fan boy. I'll admit to that. I have all the Apple toys and will always buy the latest and greatest when feasible. However, the latest round of commercials for the iPhone are a little bit much in my opinion.

The premise behind the spots are basically that if you don't have an iPhone, you suck. The latest one is talks about if you don't have an iPhone, you don't have the retina display so all your photos and videos suck. And oh, you don't have Facetime so you suck.

It's a bold campaign and while I agree that the iPhone is the most powerful mobile device on the market in terms of stability, scope of apps, battery power, etc. the campaign is a little bit not-Apple, if you know what I mean. And that's coming from a fanboy.

Boston Bruins Respond to Idiotic Vandalism

It's no secret that those that attend sporting events tend to like their alcoholic beverages. When it comes to hockey fans, they are a special breed of people — puck heads if you will.

With the Bruin's fairing pretty well these days, the fan base is shifting with a fusion of newer and younger fans, especially female fans.

What happens when you combine the old-school drunk mentality of a hockey fan with a young female?

You get bathroom vandalism that's caught on video with a very smart and funny response from the Bruins.


Article first published as Boston Bruin's React to Drunk Valdalism on Technorati.

Venn-ting about the Communications Business

There's a lot of chatter amongst bloggers in the marketing, public relations and advertising industries about about Venn diagrams and a movement away from silos.

Venn diagrams, for those of you who don't know, are diagrams that show all hypothetically possible logical relations between a finite collection of sets (aggregation of things), per Wikipedia.

The concept was created by a guy by the name of John Venn and they are primarily used to teach elementary set theory, as well as illustrate simple set relationships in probability, logic, statistics, linguistics and computer science.
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2010 Census Advertising

Feds pushing hard for census participationThe federal government has been doing a pretty decent job in promoting the 2010 census. They have used a variety of on and offline marketing channels.

One of the more effective channels has been social media and specifically YouTube.

Check out this video that targets the Taiwanese population. According to the video, only 800 Taiwanese residents filled out the form — that's missing about 80 percent.

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