Content Marketing for Dummies

Content marketing is all the rage these days. It's the reason why you see a lot "five reasons to", "35 resources you might have missed" type of posts. I don't like them. However, I'm fond of simple writing and sharing of ideas that's digestible for those of you that read my blog. So I figured I'd put together a quick content marketing for dummies post that may or may not be useful. 

Taapi: Social Gaming Meets Global Energy Conservation

We all need side projects. They keep the creative juices flowing. My side project is called Taapi, a social game that will help with conserving global energy. 

Here's how:

The Social Hive: Putting Social Media Lists, Circles and Categories to Work

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Life naturally categorizes the relationship you create and maintain over the years: family, friends, co-workers, college buds, ex's, etc. Social media is no different. And, because folks like myself tend to collect people over the years, our social networks get very busy, loud, crowded and overwhelming at times.

It's nearly becoming unmanageable. I can't possibly following 1000+ people on Twitter and really know every single one of them. Add on Google+, Facebook, flickr, et al and all of a sudden, you have an ecosystem of people that fit into one category or another.

This is why lists, circles, groups, etc. are so important in keeping tabs on your social hive, as I call it.

The Only 2012 Prediction List You'll Ever Need to Read

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This is the time of year that predictions flood the web. I usually do a list of my own and was going to bail on it this year because I just didn't have the energy. However, over the past 24-hours, I've had a handful of people ask me where my list was.

So, in typical Big Guy fashion, here's the only 2012 prediction list you'll ever need to read:

A Battle for Social Web Traffic: Brand Pages

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So Twitter joined Facebook and Google today by launching 'Brand Pages'. So what, right? Well, if you're managing a brand or doing so for a client's brand, you're going to want to jump in on the action.

You see, brand's need social networking sites like Facebook, Twitter and Google+. They need to connect. They need to fuel the push and pull action that takes place between the people with products and services and the people that want them.

However, brands are very conscious about their image. They want "some" control over their presence on these networks. Brand Pages provide a false sense of brand security in that the social network dictates how your brand will be presented. There are a certain amount of spaces to fill with creative. There are certain places to put in your company info. And of course, there's always a segment of the network where you pump your sausage, i.e. your news.

This isn't control. These aren't "brand pages." They are apartments. Brands are renting these spaces and are generating loads of traffic (and ad revenue) for the social darlings of the web.

My advice is to take advantage of brand pages in order to avoid squatters, but don't forget YOUR website. Remember that thing right? The online face for your brand that you actually have 100% control over? Well, don't forget to use that and in fact, socialize it. Make your website, your SOCIAL website. Make it the center of your social hub for your target audience. Then, all those other brand pages will be just that -- pages -- whereas your website will be a brand experience.

Just sayin'.

Google Search for iPad is Good But Needs Real Plus App

Downloaded the new Google search app for the iPad and it has a pretty cool new UI. Other than that it's pretty simple. I wish Google would develop a native app for plus. The web based version sucks. As for the search app, it does have voice and instant search -- two cool features.

Google Launches Brand Pages for Plus with No Sizzle

Those of us who are in the media space; have "social media in their title"; are in PR, marketing or advertising, have been tooling around with Google+ for what would be coined in Internet terms, "a minute."

Since the launch of Plus, some brands tried to sneak their way on to the platform, but were quickly booted as a result. Google was basically saying to them, "Hey, we appreciate the eagerness, but we're just not ready for you to set up shop yet."

Well, the store sort of opened yesterday with a slew of brands launching on the platform.

I Just Texted to Say I Love You

I'll admit, when Elliot Yamin was on American Idol I was a fan. The dude has some pipes. And, as you all know, I'm a fan of social media so you KNOW I had to share this video.