Content Marketing for Dummies

Content marketing is all the rage these days. It's the reason why you see a lot "five reasons to", "35 resources you might have missed" type of posts. I don't like them. However, I'm fond of simple writing and sharing of ideas that's digestible for those of you that read my blog. So I figured I'd put together a quick content marketing for dummies post that may or may not be useful. 

Remember Terry Tate and When Super Bowl Commercials Were Actually Funny?

Remember when Super Bowl commercials were actually funny (and were less expensive to produce)? Do you remember Terry Tate, the office linebacker? 

The Tate character was perfect for the Super Bowl and perfect for Reebok at the time. I wish they'd bring it back.

What advertising characters did/do you like?

Kids, Dogs and Poop Make a Social Media Winner

There is no explanation as to why videos go viral. They are either funny, dramatic, unbelievable or all of the above. What goes viral and what doesn't cannot be predicted. In fact, you can "make" viral videos. It has to happen naturally. 

Take this video on Mashable, for example. It has to do with a little kid, a dog and poop. Yes, you read that right. Poop.

Then check the speed at which the video caught the attention of readers.