I'm a life-long resident of the Greater Boston area, former reporter and veteran of the marketing and communications business. First of all though, I'm a family guy -- and a proud one at that.. My friends call me the big guy and on the social web, you'll find me just about anywhere under the handle BigGuyD.
I started my professional career as a journalist for the Boston Globe covering many topics throughout my four years with the paper. I also helped launch Boston.com during the early, emerging days of online news media.
Since my Globe days, I've spent the last 14 years working at the intersection of traditional public relations and online marketing. Today, it's called social media.
Basically, I'm a storyteller; working with brands big and small, helping them with their offline and online strategies that result in surround sound experiences for their target audiences. Basically, making sure my clients stories come to life and in some way shape or form, get their target audience to take an action; buy a product, give a review, volunteer, donate money, enroll in school, etc.
It's the Mr. Rogers playbook. Keep it simple and tell the story in a compelling way that keeps audiences engaged.
Currently, I'm a Vice President and Director of Digital Integration for Schneider Associates, a PR and integrated marketing agency in Boston that is known for launching new ideas, campaigns, people and brands in creative ways that impact botton lines.
For those what wish to pitch me, please note that I will write about topics relating to family, kids, technology, PR/communications, social media and photography. I like product reviews, app reviews, exclusives and other types of content that showcase cool things that impact our lives. I prefer pitches via email or a heads-up via Twitter.