Sometimes things are created just for the sake of them being created. There's really no purpose other than catching eye balls and getting attention. In this case, the attention grabbing creation is an iPhone case that is 22 carat gold, has 190 diamonds and costs $3.2 million dollars (designed by designer Stuart Hughes)
Guessing if you had $3.2 million floating around that you could throw at something like this, you're really not worried about $3.2 million.
(Via The iPhone Blog)