Ted Kennedy's PR Check List

I was going to write a post about Ted Kennedy, his passing and the impact it'll have on the media over the next few days and months. But my boss beat me to it with a great post about Ted's communications legacy. It's a great round up for any brand, leader or porofessional (anyone for that matter) who wants to be seen by their peers as a trusted resource. The key to any communications program -- no matter what you're selling or who you're selling it to -- is trust.

Here's the Ted Kennedy, communications "to-do" list:

  1. Do your homework
  2. Surround yourself with smart, hardworking people
  3. Listen and stay connected
  4. Earn trust
  5. Reach out to partners
  6. Have a point of view and communicate it
  7. Manage your reputation

RIP Ted.