iPad Sizzle Fizzles

Apple's most anticipated announcement in years has had some people jumping in joy with excitement, and others saying ho-hum. In fact, a recent survey of 1,000 consumers showed that while buyers were pumped before the announcement of the iPad was made, their excitement fizzled after learning the product details.

The survey, conducted by Retrevo, an online marketplace for consumer electronics, may indicate that not only did Apple fail to convince new buyers, it may have lost many potential ones in the lack-luster announcement.

In a blog post, the company explained that their polls showed that the number of respondents saying they had heard about the tablet rose from 37% shortly before the announcement to over 80% after the media frenzy on January 27th.

However, the study showed, the number of respondents saying they had heard about the tablet but were not interested in buying one doubled from 25% before the announcement to over 50% following the announcement.

Additionally, the company asked consumers before the announcement if they thought they needed the tablet. The results weren't impressive, as 49% of respondents answered “no,” with 30% saying they needed to know more about it before they could decide.

After the announcement was made, the percentage of respondents who indicated a need for more information had dropped by half. However, the overwhelming majority of those who felt they had sufficient knowledge decided they didn’t need an iPad — raising the total number of respondents saying “no” to the iPad, after the announcement, to 61%.

The kicker for Apple is that most respondents also said that having 3G wasn't a deal breaker, with more than half saying they wouldn't pay extra for it.

Chart Source: retrevo

Article first appeared on Technorati.com.