The year is 2025. There is no pubic relations, no advertising and no marketing. In fact, there's no media in the traditional sense.
All that's left after the social media nuclear cloud cleared, are virtual newsrooms connected by civilians that are paid per search rank and residual content like videos, pictures, Tweets and status updates.
This is the media world that we are steaming towards. Newspapers are dying a cancer-like death. More and more bloggers are being considered legitimate trend generators. And, the media is turning to civilian journalists to fill the content void, yet not have to deal with labor issues, rising printing costs and a lack of advertising.
In 2025, there will more competition to cover the world by the minute, not by the news cycle.
The difference between then and now, is that today, there are a handful of major companies that own all major news outlets, with a few mid-tier and third tier "new media" companies pulling up the rear.
However, in 2025, the social web, will become the open web where news and information is up for grabs. Civilian journalists will be in the drivers seat, at least those who are creating content that consumers will want to read. As a result, the highest bidder will get their hands on that engagement driving content.
Additionally, the "news" will be video driven with written content will be a constant sidebar of short digestible notes. Editorial will be digested in 1-2 minute intervals with about 100 words accompanying the video as a side dish.
The point here is that content will be king and all content creators will be on an even keel. Yes, there will be ways to make money from the content and engagement opportunities, but at the end of the day, civilian journalists will drive the conversation.
That's what the media and communications business will look like in 2010, er, I mean, 2025.
Article first published as The Newsroom in 2025 on Technorati.