For those using Klout, you might have received an email from the company today that offered you a perk:
Since you've got Klout, 20th Century Fox would like you to be one of the first to receive the movie poster for Mr. Popper's Penguins. You will also be able to watch Seaworld San Diego's penguins get the first look at the film's trailer (super cute).
Grab this perk. But do it soon — this is on a first come, first served basis and we have limited availability.
I was immediately intrigued because I, of course, know about the book, but had no idea that Jim Carrey was starring a movie that was based on the classic.
Once I filled out the form, I was taken to the YouTube channel for the movie trailer:
I give Klout some props for the interesting exclusivity to their email marketing campaign. The lesson learned there is exclusivity plus freebies equals winning.