Conceptualizing Integrated Communications

If you have been reading my last few posts, you'll be familiar with the words in the title of this post -- integrated communications. It sounds like its been around a while, but it really hasn't. Simply put, it's a mash-up of PR, marketing, digital communications and product dev/sales and what a person's role would look like if he or she were in the middle of it all. That's where I want to be -- integrated.

This is what it may look like. Excuse the finger painting approach to this as I did it with an iPad app called "Draw."