Facebook Actions in the Wild

We give Facebook a ton of data. We're about to give it more data in terms of how we react to content.

Check this out:

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Boston.com is giving readers the option to react to stories. 

I did it for Red Sox related story and this is how it showed up in the feed:

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I like this functionality a lot. It allows the reader to express their true feelings around content, which could be both a positive and a negative thing for brands.

BTW, that Red Sox video that annoyed me?

Meh.