My Thoughts on Daddy Bloggers

Piece originally posted over at Every Other Thursday:


The New York Times published a story about daddy bloggers and the recent Dad 2.0 summit. It’s about how daddy bloggers are the new mommy bloggers in a less crowded space.

Personally, I think the story is old news because this daddy blogging thing has been going on for quite some time now. The issue is, brands aren’t capitalizing on those of us who are publishing content online and have influence to the point that it can actually convince people to take an action.

The question is: why have brands hesitated to embrace daddy bloggers in the same fashion that they have mommy bloggers?