Anytime something happens in society that grabs headlines, you're bound to read a volly of blog posts from PR types about lessons learned.
Killed Osama Bin Laden? Five PR lessoned learned from killing Osama Bin Laden.
Red Sox trade all their pitchers and tank the season? Three PR lessons from the Red Sox disaster of a season.
Going camping? Three PR lessoned learned on a camping trip.
Yes, a flipping camping trip.
I'm not ripping the writer nor her camping experience with her family. That's cool and awesome family time.
My beef is with the PR industry's obsessive yearning for these lesson-type posts.
They are all the same:
- Be prepared
- Know your audience
- Put in the work
- Communication is key
- Work as a team
- Don't underestimate your competition
- Evalute and shift your strategy as needed
This list goes on and on and on. Basically, you can find any of these lessons learned posts and do a find and replace with any random topic:
- PR lessons from the meat scandal (Wait, what?!?!)
I just can't take it anymore. Stop writing content just to get eyeballs. Be original.
Please stop the regurgitation.
Wait, is this a PR lessons from PR lessons posts post?