Guinness Launches Blippar Augmented Reality Game

F | technology

I'm a big fan of mobile technology and get really peeked out about augmented reality. If you don't know what AR is, basically it's a way to use your smartphone to view content over real locations.

For example, with some apps, you can hold up your phone and it'll show you where people are tweeting from at a conference or show you where some Italian restaurants are. It's a way for brands to deliver marketing content in real-time in a very Star Trek kind of way.

The Next Web has a piece about Guinness launching an AR game in coordination with Blippar. Considering I'm a fan of beer and Guinness and AR, this resonated with me. Very cool idea that I'm eager to try.

Link: Guinness Launches Blippar Augmented Reality Game

Forget the Wine; Pick Good Beer with Your Food

The Art of Picking the Perfect Beer for a Meal  WSJ com

Good friend of mine points me in the direction of a Wall Street Journal piece that's about selecting the right beer with your meal. The article talks about how it's always wine that gets the nod with meals, but beer selection is just as important.

The expert in the piece discusses how she uses tastes and texture to match the food with the beer. For me, it's about taste, not texture. It's also about the time of year.

For example, if you're grilling a filet with a side of grilled asparagus, corn on the cob and maybe some rice pilaf, I'd lean towards a Dogfish 60 Minute IPA. The selection is due to the fact that it's not a heavy beer, but still has enough body to justify drinking it with that quality of meat. If you swap out the filet with chicken breast (lemon pepper) and it's summer time, then I'd probably go with a Sam Summer.

But, for you beer and food lovers out there, give the article a read. What's your favorite food/beer combo?

The Art of Picking the Perfect Beer for a Meal - WSJ.com

via: @edcafasso

Beer Review: Clown Shoes Tramp Stamp

ClownShoes TrampStampI've been on an experimental kick as of late with my brews and this weekend had the opportunity to dive into a bottle of Clown Shoes Tramp Stamp, a Belgian style India Pale Ale (7% ABV).

I'll admit, before I popped it open I was a bit suspect of the combination of words: Belgian and IPA. To me, those two worlds typically don't mesh. So needless to say, I was a little gun shy with this one, but the label drew me in.

When pouring it, you can tell that it'll smack your mouth with hops. I used a sniffer glass and it immediately poured with a generous head that quickly dissipated.

Sticking my nose in the glass, I was able to pick up subtle hints of citrus and maybe vanilla. I also got a whiff of cloves from time to time. as the beer got warmer, it moved to spicy taste, which is where the Belgian comes into play. The beer is a great mix between a Belgian and an IPA. It's very hard to describe, but you have to get your lips on it to experience the flavor burst.

Big Guy Rating: B

Beer Wars and a Bigger Dislike for Budweiser

BeerwarsmovieAs you know, I landed an interview with the top dog of Dogfish Head brewery. I'm an avid Dogfish Head fan so I'm beyond stoked. During my research on Sam Calagione, I came across the 2009 documentary called "Beer Wars."

It's a great piece that talks about the big conglomerates of beer, like Bud, who are making every effort to crush the momentum craft brewers like Dogfish, have made over the past few years.

Beer Review: Shipyard XXXX India IPA

Photo Jun 11 11 42 42 AMShipyard is one of the staples in my beer fridge. For me, it's about the brand's consistency year after year, especially with their summer brew. I've yet to try any of their specialty beers (big bottles), until yesterday, when I popped open a Shipyard XXXX IPA (Pugsley’s Signature Series).

I drank it fro a snifter glass (Dogfish Head in fact) and thoroughly enjoyed it.

The brew is an American Double / Imerpial IPA that has a hazy, amber look to it. The head was modest but disappeared fairly quickly. On first wiff, my nose was filled with floral scents, followed by hops, malt and the slight hint of booze.

Landed an Interview with Dogfish Head

DogfishIt's no secret that I'm a beer lover. In fact, I'm probably more like a beer snob. I don't drink the commercial domestic stuff. My beer fridge is packed with random goodness, mostly from microbreweries.

My fascination with microbrews has turned into an obsession. And, at the top of that obsession list is Dogfish Head.

For those of you still sucking back Buds, Dogfish Head is located in Rehoboth Beach, DE and its motto is "Off-centered ales for off-centered people."

The brews aren't for lighthearted beer drinkers. They are packed with flavor, hops and overall beer goodness (not to mention fairly a high APV.)

I've tried just about every single Dogfish flavor available in the Greater Boston market. I'm so obsessed that I have a couple of Dogfish glasses and some DF gear on the way (office stuff and some other things).

So today, when I got the confirmation that I am going to interview Sam Calagione, the founder of Dogfish Head beer, I felt like a kid on Christmas morning.

Beer Review: Dogfish Head Bitches Brew

Mobile Photo Sep 6, 2010 10 12 58 AM.jpgI'm a big micro-brew fan. I love all the random flavors that craft brewers come up with. Some are light. Some are heavy. Some go good with steak, others with pasta. You name a beer and chances are, I've had it or know of it -- similar to my pal the Belching Monkey.

Recently, I've been on a Dogfish Head kick. Their 90 Minute IPA is probably the best IPA I've ever had. They also make a pumpkin ale, which throws so many flavors at your palette that you feel that there's a party going on in your mouth.

Basically, the entire line of Dogfish beer is fantastic. I'm a big fan and could be considered a fan boy.

They make a few brews that come in speciality bottles, including their Black and Blue (another gem of a beer).

While I was in the store the other day, the craft brew guy was showing me all the new brews he received that week. One of them was Dogfish's Bitches Brew.

If you're a jazz fan, you'll about Bitches Brew:

In honor of the 40th anniversary of the original release of Bitches Brew, Miles Davis' 1970 paradigm-shifting landmark fusion breakthrough, we've created our own Bitches Brew - a bold, dark beer that's a fusion of three threads imperial stout and one thread honey beer with gesho root, a gustatory analog to Miles' masterpiece.

When I poured a glass of Bitches Brew, I immediately thought Guinness. It had the same sort of texture and body. When it first hit my palette I got the following flavors: chocolate, cream and sweet spices. The mid palette had the same flavors, but just richer and stronger -- maybe with a hint of coffee. The back palette flavors sort of jumped out at me a little as a sweet coffee feel flooded my mouth. The after taste was just as sweet and it lingered for quite some time.

Bitches Brew has 9% ABV and a IBU rating of 38. I give it an A-rating.

If you're a craft brew fan and love the Dogfish line, do yourself a favor and pick up a bottle of Bitches Brew. You won't be disappointed.

Sam Adams 25th

Did I mention that I love beer? Sam Adams is top notch and it's nice to see a local craft brewer take off to be this multi-million dollar enterprise yet still be rooted in what made the company successfull -- making good beer.

Jim Koch probably has the besst job in America. Brewing and tasting beer is a job that I could handle no problem. You can see from the video people that the guy is just as giddy now about his product as I'm sure he was when he realized that it actually tasted good back in 1985.

Beer Review: Founders Breakfast Stout

It's not breakfast, but I'm drinking a Founder's Breakfast StoutConsidering that I find a lot of insipiration from my fellow social media geeks, I thought I'd honor Belching Monkey (@scheindermike) with a review of beers that I drink -- mostly those odd ball types of beers that most consumers will walk by as they head to pick up a 30-rack of Bud.

This time around, I'm reviewing Founder's Breakfast Stout.