You're probably going to be watching a little football this Sunday right? Maybe you couldn't care less about the game, but are looking forward to the $5 million TV ads. Maybe, just maybe, you'd like to have your mortgage/rent and your car payments taken care of for a year. Sound good? All you have to do is play #SuperDuperBingo during the game.
I rarely talk specifically about work other than campaigns I may be running for clients or bigger picture stuff. But this post is about the past two years of the management experience I've had and the value of listening.
Most of my staff are young, 20s types. Hard working, love to pal around, ask tons of questions, want to learn as much as they possibly can and are extremely opinionated. Some see the last attribute as the single point of debate around millennials.
Regardless of what that actually means, the best attribute you can have as a manager -- regardless if you're managing millennials, Gen-x-ers or those older than you -- is the ability to listen.
Having an open dialogue with your staff, giving them the opportunity to speak their mind and provide constructive criticism is invaluable. Working collaboratively to fix issues and improve the overall way you conduct business will only help make things better in the long run. So, while I may be old school and think there is too much debate in these and similar workplace issues, the core to success as a manager is listening.
This week, I needed a reminder of that and I'm excited about taking words into action.
So the team and I at Schneider Associates are hiring at s variety of levels -- junior staff, mid-level types and senior folks. We are such a unique agency and for a variety of reasons, we've never been truly successful in hiring people that fit into a job spec.
We are a relatively small group and everyone does a lot of things. We are all generalists and jump in wherever the help is needed. We don't have time for silos. We don't have time for people to be specialists. Our clients demand results and our culture is one that is collaborative, supportive, fun, smart, crazy, fast-paced and super creative. Mostly, however, we are entrepreneurial.
We want people to create opportunities for themselves, the agency and of course, our clients. So, while we are in need of someone with big digital chops, we also need people with media relations experience. We also need folks that understand integrated marketing.
With that said, if you are intrigued, hit me up. We are hiring good people who bring their own flare to our party.
Be a great boss.
Bring positive energy to the office everyday.
Question status quo.
Cut out the buzzwords.
Be a better agency partner.
Deliver ahead of schedule.
Ask more questions.
Ask more questions of others.
Get out and meet more people.
I saw this graphic on LinkedIn this morning. Thought it was a perfect summation of the types of people I like to work with -- within my company, clients, business partners, business connections, vendors, etc.
You have to dream big, otherwise, what the hell are we all doing here?
You have to get shit done, otherwise, you won't have a job and you can't reach that big dream.
You have to know how to have fun, otherwise, what's the use of doing what you're doing?
Somewhere in the middle is the make-up of someone who has big dreams, gets things done, but does it in a manner that they enjoy. More importantly, that approach rubs off on people and it becomes contagious.
Who do you like to work with?
Mistakes in business happen. We're human. Deal with it or learn from it. Your choice.
When is the last time you gave yourself a career checkup? Forbes has some good advice for those of you who look to move up the ladder as well as those of you who are looking to make a move.
There are gatekeepers in business, especially when it comes to sales. Typically gatekeepers are ones that control the budget. However, the business environment today is much different than it was years ago. Today, there are levels of gatekeepers and one of the most influential of them all is the researcher. Question is, how do you get in front of them?
Marketing, PR and advertising agencies are spark plugs. This is our function in the business world. Often times, we try and make what we do sound complicated and it makes us seem bloated. Times are changing. Simplification and convergence is happening. Sparking new ideas that drive business will remain a key part of our existence.
First impressions are everything and recently, there's been some chatter on the web about your writing and social media content being the stuff that creates a first impression. When it comes to leaders, this absolutely applies. Leaders need to be able to write in a manner that exudes leadership.