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A Battle for Social Web Traffic: Brand Pages

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So Twitter joined Facebook and Google today by launching 'Brand Pages'. So what, right? Well, if you're managing a brand or doing so for a client's brand, you're going to want to jump in on the action.

You see, brand's need social networking sites like Facebook, Twitter and Google+. They need to connect. They need to fuel the push and pull action that takes place between the people with products and services and the people that want them.

However, brands are very conscious about their image. They want "some" control over their presence on these networks. Brand Pages provide a false sense of brand security in that the social network dictates how your brand will be presented. There are a certain amount of spaces to fill with creative. There are certain places to put in your company info. And of course, there's always a segment of the network where you pump your sausage, i.e. your news.

This isn't control. These aren't "brand pages." They are apartments. Brands are renting these spaces and are generating loads of traffic (and ad revenue) for the social darlings of the web.

My advice is to take advantage of brand pages in order to avoid squatters, but don't forget YOUR website. Remember that thing right? The online face for your brand that you actually have 100% control over? Well, don't forget to use that and in fact, socialize it. Make your website, your SOCIAL website. Make it the center of your social hub for your target audience. Then, all those other brand pages will be just that -- pages -- whereas your website will be a brand experience.

Just sayin'.

Why RSS Isn't Dead

With Facebook and Twitter being primary sources for news these days, are RSS readers still relevant?

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That was the question posed in this article and this tweet, which of course, prompted me to write this post.

My answer is no and here's why.

I equate Twitter to a big river. If you've never stood on the banks of a river, big or small, you've at least seen one on TV, the web, etc. Basically Twitter is this massive body of water that keeps flowing no matter if you're on standing on the banks or not. We don't have time to stand on the banks all day long and see what swims by. We can't cast our fishing rods out every second to see what we catch. If you're following a lot of people on Twitter, the river moves faster and it becomes harder and harder to catch the content that's important to you. As a result, you end up building Twitter lists, using columns in programs like Tweetdeck, Hootsuite, etc.

Simply put, you just can't catch it all and anyone that says that do, is lying.

Enter RSS readers.

Services like Google Reader and applications like Reeder and NetNewsWire are not fishing rods, but more like mesh nets that you can stretch across the river of content that's important to you. Yes, you won't catch breaking news this way, but you will stop content that's important to you from slipping by. And with the web littered with blogs and social media services, the content river is getting bigger and bigger. Twitter will eventually become ineffective for catching all the news that's important to you. Yes, you might catch breaking news if you trolling around the service at that particular time, but you still need a fishing net to help catch the other stuff.

Do you think RSS is dead?

Social Media 101: Process to Determine Who to Follow on Twitter

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Part of my role at MSL Boston is to help brands develop social media strategies. I take a very simple, no non-sense approach to the process and do it in a way where clients can understand it. I don't use buzz words. I stay away from all the cliches and try to put things in terms that the client will understand as well as make the conversation relevant to their business. Basically, I always have a 101-style.

That got me thinking about posting some of the 101 thoughts I have floating around in my head for those that are still unsure about how they can use these tools for business.

In the first installment, I'd like to tackle a simple question I receive all the time: "How do I know who to follow on Twitter?"

For me, there's a simple thought process that one should go through when determining if they should follow someone on Twitter:

  1. Do I know this person?
  2. Are they a friend of a friend or a referral from a business associate?
  3. If you don't know them, are they writing or sharing content that is relevant to your business interests?
  4. Are they someone you'd like to do business with?
  5. Are they someone that you'd like to recruit for your business?

If you answered yes to at least two of these questions, then follow the person and add them to a "core-follow" list as opposed to keeping them in a list of 2,000 people you're already following. You see, Twitter is like a fast moving river and if you're not standing on the banks, you'll miss whatever floats by.

NBA 2K11: Got Rings?

So I'm chatting with my boy Joselin Mane on Twitter this morning and he hits me off with a link to this video. It's a promo spot for NBA 2K11, featuring Derrick Rose and David Lee, two young stars of the NBA. They are talking trash about their moves in the game -- playing themselves of course. Rose busts out a T-Shirt saying that Derrick got served.

Then out of no where comes Rajon Rondo with a t-shirt that basically tells both Rose and Lee that they haven't done jack sh*t because they haven't won a ring yet.

That's how you talk smack Rondo. Booooyaaahh!!!

 

 

 

So Twitter, Boston Doesn't Register Enough to Trend? #fu-twittaah

Thanks to my buddy Adam over at Universalhub, I caught wind of a little story that might make us Bostonian's a bit pissed off.

According to the post by Max Silver over at BostInnovation, Twitter's topics algrithm isn't picking up anything for Boston. In fact, the trends are old and stale. The trends haven't changed since the NBA Finals and Grand Theft Rondo is still a "trending topic."

Max reached out to Twitter to say, WTF? Us Bostonians are hardcore Twittaaah (Twitter) users so we should be trending like a mutha f*cka. So, he asked Twittaaah what the deal was and got this response:

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LeBron James Tweets and It's News. Really?

LeBron and his PR flackStop the presses. Hold the trucks. Put in for overtime for the union workers.

The King tweeted.

Yes, you read that right, LeBron James, the media-dubbed King of the NBA, has joined Twitter and sent out his first tweet:

Hello World, the Real King James is in the Building "Finally". My Brother @oneandonlycp3 gas'd me up to jump on board so I'm here. Haaaa

The confirmation that the tweet was from THE LeBron James comes way of his PR flack, Keith Estabrook.

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Tweetie Get's Upgraded

Tweetie has long been a darling of Mac-owners who are typing 140 characters at a time. And yes, this is the same Tweetie that was bought by Twitter. The iPhone app is now called Twitter for iPhone (lame, I know, but it works).

When Tweetie was bought by Twitter, the founder promised that the application would remain simple, yet functional. Today, with a slight update, those promises are starting to come true.
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Join #TweetforaCure Please

This is a work-related post, but I need my peeps to help me out.

The concept is simple: For those of you on Twitter, please ReTweet a message from the @theonehundred Twitter account that includes the #TweetForACure hashtag, and $1 goes to cancer research.

Copy and paste one of the options below into your Twitter status to ReTweet:

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Tweetie 2 for Mac on the Way

The biggest news coming out of the Twitter world over the past day or so is that the company acquired the very popular Mac and iPhone app Tweetie

On the heels of that news, Tweetie users were somewhat up in arms about what this means for the popular app and whether or not we'd see Tweetie 2 for Mac (Tweetie 2 for the iPhone has been out for months).

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