The media isn’t what it used to be when I first grabbed a pencil and a reporter’s notebook over 20 years ago. News travels fast and social media is to blame—but that’s ok as we must adapt.
Adapting is exactly what the folks at Questrom School of Business at Boston University is going with Insights@Questrom.
This episode features J.P. Matychak, associate dean for strategic initiatives at Questrom. Alongside the Dean, J.P. and the talented marketing and communications team have embraced a full-on integrated media model to push the expertise of their faculty. We discuss how to work around traditional news challenges and what it takes to become a media entity.